Built by people who grew up in the fields
KhetiSaathi was built by Team KhetiSaathi — engineers from farming families in Uttar Pradesh. The idea didn't come from a market research report or a VC pitch meeting.
It came from watching farming families make crop decisions based on what the neighbour said, lose harvests to diseases that could have been diagnosed early, and sell at the wrong price because nobody told them the mandi was paying more that week.
The farmer already has a smartphone. They're on WhatsApp every day. The gap isn't technology access — it's the right brain on the other end of the conversation, speaking their language.
KhetiSaathi is that companion. No app to install. No English to learn. Just a WhatsApp message in your language.
UP farming families, building for 150M like them